An international marketing strategy for Black Sheep Brewery - download pdf or read online

By Stefanie Aulenbach

Seminar paper from the 12 months 2007 within the topic enterprise economics - advertising, company conversation, CRM, industry study, Social Media, grade: 2,0, collage of Sunderland (New university Durham), 17 entries within the bibliography, language: English, summary: 1. Introduction

“International advertising is the multinational means of making plans and executing the notion, pricing, promoting and distribution of principles, items and companies to create exchanges that fulfill person and organisational objectives.”
(Onkvisit and Shaw, 1997)

This document analyses the Black Sheep Brewery and offers tips on foreign growth. it is going to examine 4 pre-selected attainable new markets, (Canada, Japan, South Africa and Spain) suggest one in all them for destiny growth and description a marketplace access process and a advertising and marketing combine for this new marketplace. the writer is a expert hired by way of New Paradigms study Organisation.

According to McCarthy and Perreault (1994) a five step method needs to be applied to discover a brand new capability market:

1.Defining the problem
2.Analysing the situation
3.getting problem-specific data
4.Interpreting the data
5.Solving the problem

In order to discover the easiest capability marketplace for the brewery the writer has to ascertain different capability nations in attention in their accessibility, marketplace measurement and profitability. moreover options as a result of the marketplace selection, the industry access method and the selling combine could be given.

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